# Concept Registry — organizing principles

One structural principle per concept, claimed sequentially before any build started. Each builder saw only its own line.

- **untrimmed-press-sheet** — The site is one untrimmed press sheet: all seven projects are imposed on a single oversized proof with crop marks, registration targets, and color bars, and the visitor inspects the portfolio the way a press operator checks a form before sign-off.
- **bilingual-facing-pages** — The site is a facing-page bilingual publication with a central spine: each project is a spread — English recto, mirrored French verso, image straddling the gutter — so reading either language column traverses the entire portfolio.
- **riveted-fan-deck** — The portfolio is a swatch fan deck riveted at one corner: all seven projects fan out from a single pivot as color chips, each fronted by the project's true brand ink and its spec, and pulling a chip rotates it flat into the full case study.
- **job-jacket-stack** — The site is a stack of seven manila job jackets on a production desk — each project an envelope fronted by its stapled docket (client, job number, deliverables, a PRESS OK stamp), and opening a jacket spills its proofs, specs, and sign-offs as the case study.
- **seven-line-transit** — The site is a transit map: each of the seven projects is a colored line, each deliverable a station, and shared crafts are interchanges where lines cross — ride a line for its case study, or transfer at an interchange to the same craft in another project.
- **back-matter-index** — The site IS a back-of-book index: every client, craft, deliverable, and spec is an alphabetized entry with page references, and clicking any entry jumps to its cited passage in the continuous body text where the seven case studies live as chapters.
- **itemized-invoice** — The site is one itemized invoice: each of the seven projects is a billed line item with deliverables, quantities, and specs; expanding a line attaches its backup — proofs, images, copy — as the case study, and the total due resolves into the contact block.
- **shelf-planogram** — The site is a retail shelf planogram: the seven projects sit as facing products on lit shelf rails, each fronted by a shelf-edge tag with its SKU, client, and one-line spec, and pulling a product off the shelf turns it over into the full case study.
- **contact-sheet-loupe** — The site is a photographer's contact sheet: the seven projects are frames on filmstrips marked in grease pencil — selects circled, kills crossed out — a loupe cursor magnifies any frame, and clicking a select enlarges it into the full case study.
- **unfolded-dieline** — The site is one flattened carton dieline: the seven projects are panels of a single unfolded box, divided by scored fold lines and glue tabs, each panel printed as that brand's face — and selecting a panel opens it flat into the full case study.
- **split-flap-departures** — The site is a split-flap departures board: the seven projects are rows of flipping characters — client, deliverable, gate, status — and selecting a row cascades the entire board, letter by letter, into that project's full case study.
- **dichotomous-key** — The site is a naturalist's dichotomous key: visitors identify the right project by answering branching either/or questions about craft (printed or pixel? holds a product or carries a message?), and each terminal leaf opens into that specimen's full case study.
- **flat-pack-manual** — The site is a flat-pack assembly manual: the seven projects are numbered instruction steps drawn as exploded diagrams — logo, type, color, substrate hovering apart with join arrows — and selecting a step snaps its parts together into the case study.
- **carousel-slide-talk** — The site is a slide-projector talk in a darkened room: the seven projects are mounted 35mm slides in a rotary carousel, and advancing it clunks each slide into the gate, throws it wall-size on the screen, and unrolls its case study as the presenter's notes.
- **broadsheet-front-page** — The site is a broadsheet front page: the seven projects run as column-set news stories — headline, deck, dateline, photo above the fold — each breaking mid-sentence at a "continued on B4" jump line that turns to its inside page, where the full case study runs.
- **paint-by-numbers** — The site is a paint-by-number plate: one large line-art scene divided into numbered regions, a legend keying each number to one project's true brand ink, and clicking a region floods it with that ink and opens the full case study.
- **tasting-menu** — The site is a seven-course tasting menu (menu dégustation, EN/FR): each project is a course listed with its ingredients — deliverables, substrates, specs — and a pairing note naming its craft, and ordering a course plates it as the full case study.
- **seven-across** — The site is a completed crossword: the seven client names interlock as answers in one grid, each numbered clue describes the work without naming it, crossing squares mark shared crafts, and selecting a clue or answer opens the full case study.
- **se-tenant-pane** — The site is a se-tenant pane of commemorative stamps: the seven projects are seven different stamps sharing one perforated sheet, each in its brand ink with a denomination and bilingual inscription, and cancelling a stamp postmarks it open into its case study.
- **conductors-score** — The site is a conductor's score: the seven projects are instrument staves stacked in one system, each deliverable notated as a passage on a shared timeline, unison bars marking shared crafts, and pulling a stave extracts its part as the full case study.